Éditorial How could we increase the impact factor of our journal? Olivier Mamavi 19 Avr 2018 Étude & Recherche Intrusive digital advertising: from control to resistance? Stéphanie HERAULT, Amélie Clauzel & Madeleine BESSON 09 Avr 2018 Toward an analytical model of social-media marketing capabilities Hajer Kefi, Talel Abdessalem & Sitesh Indra 08 Avr 2018 Avis d'expert It’s time to get ready for augmented reality Matt Adcock 08 Avr 2018 Voice assistants will have to build trust before we’re comfortable with them tracking us Louise KELLY & Kate LETHEREN 08 Avr 2018 Application Customer Satisfaction & User Experience Optimization Dataiku 03 Mai 2018
Intrusive digital advertising: from control to resistance? Stéphanie HERAULT, Amélie Clauzel & Madeleine BESSON 09 Avr 2018
Toward an analytical model of social-media marketing capabilities Hajer Kefi, Talel Abdessalem & Sitesh Indra 08 Avr 2018
Voice assistants will have to build trust before we’re comfortable with them tracking us Louise KELLY & Kate LETHEREN 08 Avr 2018