Dr Jacques Bughin
PE/VC senior advisor FortinoCapital and Antler, retired as seniro partner McKinsey, Board Mmeber, seniro advsior Accenture Researcxh and Portulans institute

Bachelor and Master Degree in theoretical economics, University of Namur and University of Pennsylvania, completed with summa cum laude, 1982-1987
Doctoral degree in economics
 Andersen consulting 1987-1989
McKinsey and Company, 1992-1998, consultant
Invited Professor, ULB, macroeconomics and industrial organization , 1992-1993
McKinsey and Company, 1999-2020, partner a, senior partner
7. McKinsey and Company, 2016- 2020, irector of the McKinsey Global Institute
Fellow of the ECARES and Incite ULB, since 2012 ; Fellow of the Katholieke University of Leuven, Applied economics;  Fellow of the Aspen Institute, US;
Professor of Management Practices, since 2020, Solvay Brussels School of Econmics and Management, Free University Brussels, Belgium
Since 2020, Board member at Marquard Media (media) and Equilis (real estate)
Venture partner, Antler, a global start up accelerator, since 2020
Senior advisor FortinoCapital, VentureCapital and Private Equity, technology Saas companies, Western Europe, since 2020
Founder of MachaonAdvisory, advisory boutique with clients such as EU, United Nations, and privately held companies, since 2020
Senior advisor, Accenture Research, since 2021
Senior Advisor,  Portulans Institute, since 2021,
Advisory Board STOA (Science and technology forum of the European Parliament), since 2020
Examples of publications:
Bughin J.; Oligopoly profit-sharing contracts and the firm’s systematic risk; European Economic Review 43.3; 1999
Bughin J.; Managing real options in broadcasting; Communications & Strategies 41.1; 2001
Bughin J.; Brand success in the era of digital Darwinism; Journal of Brand Strategy Vol 2(4); 2013
Bughin J., Google searches and twitter mood: nowcasting telecom sales performance. Netnomics,  2015; 16(12):87-105.
Bughin J.;  Big Data, big bang. Journal of Big Data. 2016; 3(2):1-14.
Van Zeebroeck, N., Kretschmer, T., & Bughin, J. (2021). Digital “is” strategy: The role of digital technology adoption in strategy renewal. IEEE Transactions on Engineering Management.
Bughin J.; Black-Scholes Meets Seinfeld; The McKinsey Quarterly; 2000
Bughin J.; Look beyond your social media presence; Harvard Business Review; 2013
Bughin J., van Zeebroeck, N., The right response to  digital disruption ; Sloan Management Review, 2017
Bughin J., Hazan, E., Five Management Strategies for Getting the Most From AI, Sloan
Management Review, 2017
“Automation will make lifelong learning a necessary part of work,” Harvard Business Review, May 2018
“How competition is driving AI's rapid adoption,” Harvard Business Review, October 2018
“Inside the journey of a decacorn ,” The European business review, May, 2022
van Zeebroeck, N., & Bughin, J. (2021). The Challenge of Digital Transformation. The European Business Review, 3.
Crisis? What Crisis? Why European Companies Should Double Down on AI Now - The European Business Review, 2023, The European Business Review