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Archives •  avril 2018

Tous les articles, par date de publication

How could we increase the impact factor of our journal?
19 avril 2018

How could we increase the impact factor of our journal?

The impact factor of a scientific journal is a measure illustrating the average number of times when its articles have been cited in scientific papers. The impact factor is frequently used as a reference to determine the journal relative importance within its field. As other scientific journals, we are consequently and legitimately wondering how to increase our own impact factor.

Intrusive digital advertising: from control to resistance?
9 avril 2018

Intrusive digital advertising: from control to resistance?

Mobile digital advertising is now accounting for half of advertising investments. However ad intrusiveness seems to induce resistance behaviors from users. Our research analyzes the relationships between intrusion, perceived control and resistance in a context of exposure to display mobile advertising. A qualitative study confirms the multi-dimensionality of the perceived control concept as well as the occurrence of resistance behaviors due to a user lack of control. The reinforcement of the Internet users’ data protection by public authorities makes it necessary to deepen the work on understanding the role of control in the users’ acceptance of display mobile ads.

Toward an analytical model of social-media marketing capabilities
8 avril 2018

Toward an analytical model of social-media marketing capabilities

In this research, we adopt a design science approach to develop an analytical framework of social media capabilities of the firm. The approach has been applied in the case of five brands in the cosmetics industry using social network analysis, consumer engagement, descriptive statistics and sentiment analysis. The findings allow us to enlighten the competitive positioning of these brands during the period under study.

Voice assistants will have to build trust before we’re comfortable with them tracking us
8 avril 2018

Voice assistants will have to build trust before we’re comfortable with them tracking us

We’re all used to targeted advertisements on the internet. But the introduction of voice assistants like Apple’s Siri and Google Assistant mean that companies are capturing all new kinds of data on us, and could build much more detailed “behaviour profiles” with which to target us.
There is already a lot of scaremongering and pushback, as there was with targeted online advertising.
But over time consumers have come to not only accept targeted advertising and personalisation, but to see it as valuable. When advertising is relevant to our interests and needs, we have the opportunity to discover new brands and products. This is a win for both consumers and brands.

It’s time to get ready for augmented reality
8 avril 2018

It’s time to get ready for augmented reality

The world’s largest annual consumer technology show — CES 2018 in Las Vegas — ends today and some of the most exciting gadgets this year were on display in the augmented reality (AR) marketplace.
This follows the news, announced in December, that 2018 will be the year the previously secretive company Magic Leap joins the likes of Microsoft, Meta, ODG, Mira and DAQRI to launch an AR headset.