Vol.2 N°2 – 2018

Table of contents

Editorial


mamaviHow could we increase the impact factor of our journal?

Olivier MAMAVI (ICD Business School / chaire EPPP – IAE de Paris)

 

 

Expert opinions


It’s time to get ready for augmented reality

Matt ADCOCK (Data61)

 

 

Voice assistants will have to build trust before we’re comfortable with them tracking us

Louise KELLY (Queensland University of Technology)
Kate LETHEREN (Queensland University of Technology)

 

 

Research


 

R3
Intrusive digital advertising: from control to resistance?

Stéphanie HERAULT (Université d’Evry-Val-D’Essonne)
Amélie CLAUZEL (Université de Paris 1 Panthéon-Sorbonne)
Madeleine BESSON (Telecom Ecole de Management)

 

R3
Toward an analytical model of social-media marketing capabilities

Hajer KEFI (Paris School of Business / National University of Singapore)
Talel ABDESSALEM (Télécom ParisTech / National University of Singapore)
Sitesh INDRA (Télécom ParisTech / National University of Singapore)

 

Application


A1

Customer Satisfaction & User Experience Optimization

DATAIKU

 

 

 

Event


 

 Image18
Data Challenge 2018