Vol.2 N°2 – 2018

Table of contents


mamaviHow could we increase the impact factor of our journal?

Olivier MAMAVI (ICD Business School / chaire EPPP – IAE de Paris)



Expert opinions

It’s time to get ready for augmented reality

Matt ADCOCK (Data61)



Voice assistants will have to build trust before we’re comfortable with them tracking us

Louise KELLY (Queensland University of Technology)
Kate LETHEREN (Queensland University of Technology)





Intrusive digital advertising: from control to resistance?

Stéphanie HERAULT (Université d’Evry-Val-D’Essonne)
Amélie CLAUZEL (Université de Paris 1 Panthéon-Sorbonne)
Madeleine BESSON (Telecom Ecole de Management)


Toward an analytical model of social-media marketing capabilities

Hajer KEFI (Paris School of Business / National University of Singapore)
Talel ABDESSALEM (Télécom ParisTech / National University of Singapore)
Sitesh INDRA (Télécom ParisTech / National University of Singapore)



Customer Satisfaction & User Experience Optimization







Data Challenge 2018